In 2026, Nigeria’s Tissue & Hygiene Paper market is estimated to reach a revenue of USD 8.96 billion. The market is projected to grow at an impressive compound annual growth rate (CAGR) of 11.54% from 2025 to 2029. This growth is largely driven by increasing consumer demand for hygiene products, including tissues, napkins, and sanitary products, as well as the expanding awareness of health and hygiene. The rising preference for disposable paper products over alternatives, combined with an expanding middle class and greater urbanization, is expected to contribute significantly to the market’s robust growth over the coming years.

Nigeria Paper Cup market currently, in 2023, has witnessed an HHI of 5172, Which has decreased slightly as compared to the HHI of 6166 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.